In The Long Run

Understanding Diversification - A Complete Guide

Written by Lamont Brown CFP®, AIF®, MBA | Feb 3, 2025 3:48:45 PM

If you have been researching the most effective investment strategies, you have likely come across the concept of a diversified portfolio. 

Diversification is a foundational principle of investment management. This strategy seeks to reduce risk by spreading investments across various asset classes, industries, and account types. By not placing all your financial resources in a single area, you may enhance your portfolio's resilience against market fluctuations.

Whether you recently received an inheritance or are simply focusing on optimizing your wealth management, let's explore this concept so that you can make more informed decisions.

A Closer Look at Diversification 

To illustrate diversification, consider an investor who divides their portfolio among stocks, bonds, real estate, and cash equivalents. By doing so, they seek to reduce the impact of a decline in any one asset class. 

Additionally, using a combination of taxable, tax-deferred, and tax-free accounts ensures flexibility and efficiency in managing taxes and withdrawals over time. This multi-layered approach aims to build stability and long-term growth potential. 

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You're building your financial future, balancing investments and accounts. One area thrives during a market rally, while another provides stability when conditions get tough. This example is diversification in action. By spreading your investments across various asset classes — such as stocks, bonds, and real estate — and using a mix of account types, you can reduce overall risk and create a more resilient portfolio. 

Diversification works on any level, protecting your wealth from the inevitable ups and downs of the market while providing growth opportunities. Asset location involves strategically diversifying your investments across different types of accounts, such as taxable, tax-deferred, and tax-free, based on their tax characteristics and financial objectives. This process diversifies your future taxes.

Why Diversification Matters in Investing

When entering the investing world, few principles are as enduring and universally recognized as diversification. Simply put, this strategy spreads investments across various assets and is critical for managing risk and fostering long-term stability. 

However, diversification can be extended to reduce the risk of changing the tax landscape or reducing price risk. 

Let's explore the multiple layers of diversification and their contributions to a resilient investment strategy.

1. Diversification Across Account Types

Diversification is often considered regarding asset classes and individual securities, but an overlooked dimension is account diversification. Investors typically hold different types of accounts, such as taxable brokerage accounts and tax-advantaged retirement accounts — for example, IRAs, 401(k)s, and health savings accounts (HSAs). Each account type offers distinct benefits and tax treatments that can complement the financial complexity of high-income professionals and business owners.

For instance, taxable accounts provide liquidity and flexibility but are subject to capital gains taxes. Meanwhile, Roth IRAs grow tax-deferred and allow for tax-free withdrawals in retirement, if specific conditions are met. By strategically allocating investments across these accounts, investors can manage both current tax liabilities and future tax implications. 

This layered approach helps maintain tax efficiency and ensures that resources are accessible when needed, aligning with the long-term goals of business owners and high-income professionals.

2. Diversification by Investment Type

Beyond account types, diversification by investment type is fundamental. This strategy involves balancing different asset classes to create a well-rounded portfolio. Each asset class responds differently to economic conditions. For example, stocks typically offer higher growth potential but are more volatile, while bonds provide steady income and can act as a buffer during market downturns.

Investors can further diversify by including alternative investments. While many of our clients may not be familiar with alternatives, exploring real estate, commodities, or private equity can introduce new avenues for portfolio stability and growth. 

These assets can help reduce overall portfolio volatility and potentially increase returns. Diversification by investment type seeks to ensure that a portfolio isn't overly reliant on a single source of performance, reducing the likelihood of significant losses when one asset class struggles.

3. Diversification Within Asset Classes

Another critical level of diversification occurs within individual asset classes. Even among stocks, it's essential not to concentrate holdings in just one sector, industry, or region. For example, a portfolio heavily weighted in technology stocks may experience outsized losses if that sector underperforms. Similarly, a portfolio composed entirely of U.S. stocks may miss out on growth opportunities in emerging markets.

To achieve diversification within asset classes, investors can consider sector-specific exchange-traded funds (ETFs) or mutual funds that spread exposure across various industries. Additionally, international funds provide access to foreign markets, enabling investors to benefit from economic growth outside their home country. 

By focusing on intuitive solutions, such as ETFs and low-cost index funds, we can simplify decision-making and increase the comfort level of less-experienced investors.

4. Diversification by Investment Market

Market-level diversification involves spreading investments across different regions and economic zones. Global diversification can help shield a portfolio from regional economic downturns. For instance, an American-based investor who only holds domestic equities is fully exposed to the performance of the U.S. economy. If the U.S. market stagnates, the entire portfolio could suffer.

By including international and emerging-market securities, investors gain access to economies on different growth trajectories. The objective of this global approach is to help smooth returns by balancing risks between established markets and developing economies. It may allow investors to benefit from currency fluctuations and varying monetary policies, adding another layer of potential stability. 

Emphasizing the importance of straightforward global diversification seeks to help investors bridge the gap between their current strategies and a more balanced investment approach.

5. Diversification by Purchase Date

Timing plays an often-overlooked role in diversification. By investing at different points in time — through dollar-cost averaging or periodic contributions — investors seeks to reduce the impact of market volatility. Instead of making a large lump-sum investment all at once, spreading purchases over months or years helps average out the purchase price of assets.

This temporal diversification helps mitigate the risks associated with investing at market peaks. When prices are high, the fixed contribution buys fewer shares — the same contribution buys more when prices are low. Over time, this approach can lower the average cost per share and reduce the emotional strain of market fluctuations. 

We encourage consistent, disciplined investing to help clients achieve their long-term goals without the pressure of timing the market.

The Role of Diversification in Risk Reduction

Diversification's primary purpose is to reduce risk across all these dimensions — account types, investment types, asset classes, markets, and timing. 

No single investment is immune to market downturns, and even the most well-researched stock or bond can suffer from unexpected events. By using diversification to create a cushion, you can confidently navigate uncertainty and remain focused on their financial objectives.

Diversification also helps smooth portfolio returns. A diversified portfolio often experiences smaller drawdowns during market corrections, which can help investors stay the course. This is particularly important during retirement when large losses can significantly impact the sustainability of withdrawals. 

By maintaining a diversified mix of investments, retirees are less likely to deplete their savings prematurely. For business owners and high-income professionals transitioning to retirement, these strategies help ensure that their wealth works as hard as they have.

Practical Strategies for Enhancing Diversification

Consider the following:

Tax Location Strategies

  • Consider the tax implications of holding certain investments in taxable vs. tax-advantaged accounts.
  • Place tax-efficient investments, like index funds, in taxable accounts and allocate income-generating assets, like bonds, to tax-advantaged accounts.
  • Use HSAs as an additional tax-advantaged vehicle to fund future medical expenses or free up other assets for investment.

Rebalancing to Maintain Balance

  • Set a regular rebalancing schedule — such as quarterly or annually — to ensure your portfolio aligns with your target allocation.
  • If an asset class deviates significantly from your intended allocation, consider rebalancing to restore your desired mix.
  • Use new contributions to overweight underrepresented categories, minimizing the need to sell current holdings.

Dollar-Cost Averaging (DCA)

  • Invest steadily over time rather than making lump-sum contributions, which helps mitigate the risk of investing all funds at a market peak.
  • Maintain a consistent investment approach through volatile markets, helping reduce emotional decision-making.
  • Over the long term, DCA can help smooth returns and provide a disciplined framework for building a well-diversified portfolio.

Balancing Diversification and Complexity

While diversification is crucial, it's important to strike a balance. Over-diversification — spreading investments too thinly — can dilute returns and complicate portfolio management. We strive to provide tailored guidance, helping to ensure clients benefit from meaningful diversification without overwhelming complexity. 

Regular portfolio reviews, rebalancing, and a clear investment plan ensure that diversification remains effective and purposeful.

Take the Next Step

Diversification is not just a buzzword — it's a proven strategy for managing risk and fostering long-term stability in investing. 

By diversifying across account types, investment types, asset classes, markets, and purchase dates, investors can build resilient portfolios that weather market volatility and support their financial goals. By breaking down these concepts into accessible steps, we help — high-income professionals and business owners — gain the confidence to make informed financial decisions. 

This approach seeks to reduce risk and helps maintain steady growth, ultimately guiding investors toward a more secure and confident financial future.

Take the next step toward a more diversified portfolio. Schedule a consultation with ALNA Wealth Management and discover how we can guide you toward achieving your goals confidently and clearly.

 

The investment strategies discussed herein (diversification, asset allocation, rebalancing, DCA, etc.) are all designed to help manage portfolio risk but none of them ensure a profit or protect against loss in a declining market. There is no assurance that any strategy will be successful. Investing involves risk and the potential to lose principal. Past performance does not guarantee future results, and nothing herein should be interpreted as an indication of future performance.

This article is provided for informational and educational purposes only and is meant to be general in nature. Equity securities are subject to price fluctuation and possible loss of principal. Securities may not increase in price as anticipated or decline in value. Investments may be made in small and mid-cap companies, which involve a higher degree of risk and volatility than investments in large-cap companies. Fixed-income securities involve interest rate, credit, inflation, and reinvestment risks. As interest rates rise, the value of fixed-income securities falls. Fixed-income securities are also subject to illiquidity risk, which is the risk that securities may be difficult to sell at certain prices when no market participants are willing to purchase the securities at such prices. A fixed-income security sold or redeemed before maturity may be subject to a substantial gain or loss. International investments are subject to special risks, including currency fluctuations and social, economic, and political uncertainties, which could increase volatility. These risks are magnified in emerging markets. The information contained herein is not intended to be personal investment advice or a solicitation or recommendation to engage in any particular investment strategy. Although we strive to provide accurate and timely information, there can be guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. You should note that the materials are provided “as is” without any express or implied warranties. No one should act upon any information contained herein without appropriate professional guidance from their financial advisor. 

Investment advisory services offered through Mariner Independent Advisor Network, LLC, a registered investment adviser. ALNA Wealth Management, and Mariner Independent Advisor Network, LLC are separate entities.